Cooke County United Way, with its Presenting sponsor- First United Bank, kicked off the 14th annual Power of the Purse event in November with the help of the Gainesville Fire Department. Power of the Purse is a “Pursonality” filled event created to unite strong women together to make a difference! Cooke County United Way knows how to host an amazing dinner accessorized with all things ladies love – fabulous food, fun games, entertainment … and of course, purses!
New this year, ladies had the chance to win one of three treasure chests filled with items that totaled in value of over $1,000.00, which were donated by local shops and retailers dedicated to help make a positive impact!
Of course, with PURSES being the main event, two high end purses were up for grabs in the BINGO games, as well as over 30 other fashionable name brand handbags!
This fundraiser, hosted and put together by the "POP" Committee helped bring in a net of over $60,000 to help toward the 2026 Campaign goal! We cannot thank these ladies enough for their hard work and dedication to the cause all year long!